Private schools are big business in India. They advertise their services aggressively. How about Glorious School, offering horse riding and skating? Or Goodley School with its PowerClass? Some schools show photographs of students who have scored highly in examinations. The best students are called “Toppers”. I am not sure that they actually attended the schools… Continue reading Schools

Choosing Names for Paint

The only experience I have of marketing and advertising is when I used to advise pharmaceutical companies on the imagery and words in their ads. Sometimes the ads were witty and attractive, but usually they were dull and inoffensively bland. Here in Swaziland, Star Paint has hired some massive billboards around Manzini to promote their… Continue reading Choosing Names for Paint